Research
My research philosophy is to understand marketing, sales, and consumer behavior from brain processes via controlled behavioral experiments to the effects in the market. One of my research themes that caught quite some attention is NeuroPricing™: A line of research in which I use methods from neuroscience to measure perceived value directly from brain activity. For a full list of scientific publications, see my profile on
Teaching
At HFU's Business School in Schwenningen, Germany, I am a Professor of Consumer Behavior. I love this work, where I have the privilege to teach so many fun topics like consumer analytics, consumer behavior, statistics, psychology, and more to an interested and international student crowd. Check out
NeuroSmart Pricing™
Together with world class sales coach Gabriele Rehbock I regularly offer sales and pricing workshops.
We have been translating new academic insights from marketing, neuroscience, and psychology into a science-driven approach for B2B sales experts. Contact me for details.
Speaking
On a variety of conferences and corporate meetings I regularly hold keynotes or workshops in English or German. Topics range from marketing to psychology, such as...
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The buying brain and the five senses
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The psychology of digital platforms
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Neuromarketing: How advertising works
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NeuroPricing: How customers think about prices
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The deciding physician: Recalibrate your pharma strategy!
Director of Pricing Research, Neurensics, Amsterdam
As Director of Pricing Research at Neurensics, I am co-responsible for pricing research projects all over the world. Together with me, the amazing team at Neurensics develops novel pricing research tools primarily based on neuroscience and AI. I also run various advertising and sales research projects in Germany and all over the world in industries as variable as Rx pharmaceuticals, consumer hardware or attractions.
Contact me for collaboration and insights at kai@neurensics.com
Chief of Behavioral Strategy,
RateBoard, Innsbruck
As Chief of Behavioral Strategy at RateBoard, I am pioneering the integration of combining behavioral economics with AI into our Revenue Management System. My role includes (1) implementing advanced pricing models grounded in consumer behavior insights, (2) guiding data-driven decision-making with a blend of scientific research and practical application, and (3) conducting training sessions for customers to enhance their expertise in pricing strategy.
Contact me for collaboration and insights at kai@rateboard.io